Now that the Wall Street collapse has turned your 401k into a 201k, and the housing market is sure to slow in the short term, watch and you’ll see gimmick marketing making a comeback. Let me state for the record, I am old school. I go to a baseball game and expect fans to be cheering and chanting, not making noise with those stupid plastic sticks that get banged together for added noise, and definitely not cowbells. What are those people in Tampa thinking? When you think Tampa, you think cow.
Here are some examples that Gimmick marketing is upon us.
1) Offers of free gas coupons for attending an open house.
2) Big and I mean really big “Motivated Seller” property signs.
3) Flood lights in front of the property.
4) Expiring offers. e.g. Get $10,000 towards closing through December.
5) Anything but a price reduction.
What sellers need are ways to combat buyer fears over the possibility of a falling market, difficulty in obtaining a mortgage, and properly positioning the property.
Prime Real Estate Group
201-232-4568 cell Email Brian
Hoboken Open House Maps
Brian Murray is a broker salesperson at Prime Real Estate Group in Hoboken. As a broker, I have advanced training and a deeper understanding of the real estate market than a sales associate. I am Hoboken resident who has lived in Hudson County for the past fifteen years. I have been a full time realtor in Hoboken for the past thirteen years.
Brian really helped me with his knowledge in this crazy market. Could not have done it without him.